Discover expert predictions for 2023 based on this year’s algorithm updates to prepare for Google’s next move and get ahead of the curve.
Article originally posted from our friends at Search Engine Journal
2022 has been a whirlwind of a year for the SEO industry, and there’s no sign of slowing down.
This year alone, Google dropped eight confirmed and unconfirmed updates – leaving many businesses scrambling to keep up.
With so much volatility, how can you adapt your SEO strategy to keep it fresh and relevant?
How will this year’s algorithm changes affect your 2023 SEO strategy?
How can you prepare for Google’s next move and get ahead of the curve?
On December 14, I moderated a webinar with Pat Reinhart, VP of Customer Success at Conductor.
Reinhart recapped the biggest SEO insights of this year and shared some expert predictions based on 2022’s algorithm updates to uncover what next year may hold.
Prediction #1: Google’s Volatility Will Continue To Intensify
There’s a lot of volatility rolling out, and this could be the new normal.
What makes this year, and possibly next year, so intense is that the time between algorithm updates is getting shorter and they’re starting to roll out on top of one another.
Image by Conductor, December 2022
Google is going to continue to test new features and result types.
What does that mean? More algorithm changes will be happening in less time, which equates to more volatility.
In the upcoming year, there will be more testing and data requests from Google because of what’s happening in the younger generations, leading us to the next prediction.
Gen-Z is going to TikTok and Instagram for their search needs, effectively bypassing Google.
Google is changing to keep up.
Younger generations skills connect with visuals better because it gives them a better experience.
Thus, Google is now using more visuals in search.
Prediction #3: More Companies Will Take Technical SEO Seriously
Google wants to give users a good experience, so it’s becoming more important to ensure your site works on a technical level.
Many companies now know that the solution is to set up a system where your site is constantly monitored, moving towards an “always-on” mentality.
3 Things To Pay Attention To:
It’s wise not to invest in the Metaverse yet since it’s unproven.
Everyone will forget about Universal Analytics going away on July 1, 2023. And it’s going to get crazy for those who never set up GA4.
While most predictions have a lot to do with algorithms, at the end of the day, it’s about the content you create and the experience you provide to your customers, so make sure you’re able to effectively track it in 2023.